Advertising analysis tracks television, digital, and social media legal advertising spend, targeting, and messaging for a given litigation. It correlates advertising activity with claim filing volume and geographic distribution.
Data is available from media monitoring services.
Alternative Names:
Advertising Analysis, Mass Tort Advertising Study
Why it Matters?
The correlation between advertising spend and filing volume is direct enough that a defendant can anticipate claim surges from campaign data. The analysis also supports arguments about claim quality, since inventories generated primarily through mass advertising rather than physician referral carry higher rates of unverifiable product use. Advertising content making unsupported medical claims has separately drawn regulatory attention and litigation.
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Frequently asked questions
What does advertising analysis predict?
How does it bear on claim quality?
