Lost profits calculations project revenue and subtract avoided costs to determine net loss. Methods include before-and-after comparison, yardstick comparison to similar businesses, and market share analysis.
Reasonable certainty is the required standard.
Alternative Names:
Lost Profits Calculation, Business Loss Analysis
Why it Matters?
Avoided costs are frequently understated, since a business that did not perform the lost work also did not incur the variable costs of performing it, and plaintiff calculations sometimes deduct only direct materials. Requiring a full incremental cost analysis addresses that. The new business rule also bars or limits recovery in several states where the enterprise has no operating history from which to project.
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Frequently asked questions
What is commonly understated?
What is the new business rule?





