Statutes define sale broadly to include disclosure for monetary or other valuable consideration. Sharing for cross-context behavioral advertising is separately regulated in California.
Service provider transfers are generally excluded.
Alternative Names:
Data Sale|Sharing Personal Information
Why it Matters?
The broad definition captures advertising technology arrangements that participants do not consider sales, since disclosing identifiers to an ad platform in exchange for advertising services constitutes valuable consideration in many regulators' view, which is why opt-out mechanisms became standard on sites using behavioral advertising. Service provider contractual restrictions are what exclude a transfer from the definition.
Frequently Confused with
Related terms
Frequently asked questions
What arrangements does the definition capture?
What excludes a transfer?
