An alternative damages argument offers a defense damages figure conditioned on the jury finding liability.

Apology strategy addresses whether and how a defendant expresses regret without conceding liability.

A closing argument is each side's final address applying the law to the evidence and asking the jury for a specific outcome.

A comparative fault argument asks the jury to allocate responsibility between the plaintiff and defendant.

A corporate representative attends trial on the entity's behalf, providing a human presence for a corporate defendant.

Damages argument is the portion of closing addressing the amount the jury should award.

Rebuttal argument is the final closing statement, given by the party bearing the burden after the opponent's closing.

Sympathy management is the defense approach to a sympathetic plaintiff without appearing callous to the jury.