Corporate Representative

Corporate Representative

Corporate Representative

A corporate representative acts as the company's voice. In deposition this is the Rule 30(b)(6) designee testifying to the entity's collective knowledge. At trial it is typically a company employee who attends throughout and may testify.

The roles are distinct and are frequently filled by different people.

Alternative Names:

Company Representative, Organizational Representative

Why it Matters?

The trial representative choice is underweighted. A jury watches whoever sits at the defense table throughout the trial and forms an impression of the company from that person, which means seniority, demeanor, and apparent attentiveness matter. An empty chair at the defense table, or a representative who appears disengaged during testimony about a serious injury, does measurable damage regardless of the evidence.

Frequently asked questions

Is the trial representative the same as the 30(b)(6) designee?

Is the trial representative the same as the 30(b)(6) designee?

Often not. The deposition designee testifies to specific noticed topics, while the trial representative attends throughout and represents the company to the jury.

Why does the trial representative matter?

Why does the trial representative matter?

Because the jury forms an impression of the company from that person's presence and demeanor over the entire trial, independent of the testimony.