Focus groups explore reactions to themes, evidence, witnesses, or damages presentations without simulating a full trial. They may be structured or exploratory and are typically less expensive than mock trials.
Multiple small groups outperform a single large one.
Alternative Names:
Litigation Focus Group|Research Focus Group
Why it Matters?
Multiple small groups reveal variance that a single session conceals, since one group's consensus may reflect a dominant participant rather than a general reaction. Running three or four groups on the same material identifies which reactions are stable. Early-stage exploratory groups also inform discovery priorities by revealing what jurors want to know, which is information no amount of legal analysis produces.
Frequently Confused with
Related terms
Frequently asked questions
Why run multiple groups?
What do early groups inform?
