Litigation Strategy and Case Evaluation
Jury and Venue Research
Research identifies attitudes toward corporations, personal responsibility, damages, and the specific subject matter that correlate with verdict preferences. Findings inform voir dire questions and strike criteria.
Attitudes predict better than demographics.
Alternative Names:
Attitudinal Research|Juror Attitude Study
Why it Matters?
Attitudinal predictors substantially outperform demographic profiling, which research has repeatedly shown to have weak predictive value, and building voir dire around attitudes rather than categories produces better selection. The practical constraint is limited voir dire time in many courts, which makes identifying the two or three highest-value questions more useful than a comprehensive instrument. Written questionnaires expand what can be gathered.
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Frequently asked questions
Why do attitudes outperform demographics?
What is the practical constraint?
