Litigation Strategy and Case Evaluation
Jury and Venue Research
Both sides are presented to recruited participants matching the venue's demographics, followed by deliberation observation. Exercises range from single-day summaries to multi-day presentations.
Deliberation observation produces the primary value.
Alternative Names:
Mock Jury Trial|Trial Simulation
Why it Matters?
Deliberation observation matters more than the verdict, since watching which arguments participants adopt and which they dismiss reveals how the case will be processed, while a small-sample verdict has limited predictive value. Presenting the opposing case honestly is essential, because a weakened plaintiff presentation produces reassuring results that do not survive contact with actual advocacy.
Frequently Confused with
Related terms
Frequently asked questions
What produces the primary value?
What compromises the exercise?
