A set-up demand offers to settle within policy limits but attaches short deadlines, unusual documentation requirements, or delivery conditions that make acceptance impractical. The objective is a technical rejection that supports a later failure-to-settle claim.

Common features include compressed response windows, requirements to produce affidavits or coverage documents on short notice, and terms that do not release all insureds.

Alternative Names:

Manufactured Demand

Why it Matters?

Set-up demands are a mainstream plaintiff tactic in serious injury litigation, and the defense response has to be procedural rather than argumentative. The reliable approach is to treat every within-limits demand as genuine, accept unconditionally where possible, respond in writing before the deadline, request clarification of ambiguous terms promptly, and document every step including notice to the insured.

Frequently asked questions

How should a carrier respond to a suspected set-up demand?

How should a carrier respond to a suspected set-up demand?

Treat it as a legitimate demand. Respond in writing before the deadline, accept where the terms permit, seek prompt clarification of ambiguous conditions, and document notice to the insured and any excess carriers.

Can an impossible condition defeat the duty to settle?

Can an impossible condition defeat the duty to settle?

Sometimes. Courts in several states have held that a demand no reasonable insurer could satisfy does not trigger liability, but the analysis is fact-specific and cannot be relied upon in advance.